I create a lot of social media content for a lot of different peoples/companies. I have a few rules that I follow when I post on social media channels:
– ALWAYS use a watermark if you are a company. Your work is important and people should know who produced it. AND it is absolutely ok to share a watermark on a photo.
– ALWAYS use a clear photo. You are telling a story with one picture and it should be legible.
– Hash tags: many for Instagram and few for Facebook. (I do this for searchability and building followers.)
– Always credit other vendors/partners work. I do this for many reasons. People/Companies like to be acknowledged and it’s also a great way to see industry partnerships.
ok so HERE’s my GRIPE:
It has to do with crediting other partners/vendors work on your own photo. I’m all for giving accolades. What I don’t like is when a partner/company doesn’t reciprocate that with their own posts. What do I mean? When I post a photo of an event, I like to share the venue, planner, photographer, caterer etc. What drives me BATTY is when one of the vendors who work on the event posts a photo of the same celebration and does not acknowledge my partnership/work. But has the AUDACITY to point out if I do not acknowledge them. It’s called RECIPORICTY and it works both ways. Only in the past few years have people started giving a list of who their vendors are on events. It’s the friendly and right thing to do.