Because there is a hurricane coming to New York City and the tri-state area this weekend, I thought I might take this opportunity to discuss how we deliver our cakes. (In a cardboard box!!!!! That’s how.) How many times on television have we seen a baker deliver a cake that is not in a cardboard box. This drives me crazy!!!! You have a client that pays a lot of money for a cake, you have paid your staff to work on that cake and then you just put it in the back of a van without the protection of a box? Really??
We deliver ALL of our cakes in a sealed box. A couple of reasons for this;
The cardboard box keeps the cake protected and SAFE.
The cardboard box keeps the cake clean. Need I say more (I could, but I won’t).
The cardboard box is actually a great insulator and keeps the cake nice and cold. (All of our cakes are delivered cold. The cold keeps them fresh and your clients can keep them out longer at their events while coming to proper room temperature. More exposure for your cake and more bang for your clients buck.)
What if it rains? Have you ever seen what happens to fondant when it comes in contact with water? The fondant melts. It’s a horrible sticky mess.
Is it an extra cost to get the boxes? Yes it is. Is it a pain in the butt to store the boxes? Yes it is. But you will be thankful in the end when you deliver your beautiful, clean, un-rained on cake into the venue. Your cake will look amazing (and dry!) and your clients will be happy. (And so will I!)
And on a serious note – those of you that do live on the East Coast and are going through this messy weather, please be safe!